Avoid having a good deal of room the the right, left, or above the topic. There are a few exceptions to this. One is if you're shooting at a person or thing. Then you'll need to have"lead room" to allow for the motion. Estimate in your head that person or object is led, and then move the camera 18, where.
You could be tempted to cut costs and use that little camera which you picked up at a yard sale, but you are going to have to hire a professional team, unless you would like to look like a little town thrift shop. Like all advertising, the quality of your video will represent your company's caliber. You don't need to come off as a heavily pixilated enterprise with crappy quality.
Speak with your viewer/audience - Your corporate video production is not about you it's about your own audience. Frame and each question of this video must have this in your mind and be relative to your target audience.
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3)Timing is everything. Restrict your video into a running time of 5 minutes. Anything will bore the faculty coach. Bear in mind, you need to grab his attention in as short a period of time. Would you want to see a boring commercial for at least 5 minutes? Probably not. Try to make the movie as interesting and action packed as possible.
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Lastly, so long as you make high quality videos, they are to promote your company. You can be sure that your investment will be all worth every penny by employing a production business.